{"id":33,"date":"2019-01-08T17:11:59","date_gmt":"2019-01-08T17:11:59","guid":{"rendered":"https:\/\/shilkov.me\/blog\/?p=33"},"modified":"2019-01-09T18:52:20","modified_gmt":"2019-01-09T18:52:20","slug":"seo-case","status":"publish","type":"post","link":"https:\/\/shilkov.me\/blog\/2019\/01\/08\/seo-case\/","title":{"rendered":"SEO for Overstock Warehouse store"},"content":{"rendered":"

This case tells about the promotion of a small local tool sales shop. The site was small and the owner wanted to make at least some kind of visibility on the Internet.<\/span><\/p>\n

The site worked in 2016 and 2017. Now the owner has changed the scope of the business, but the site is still available in the web archive.
\n<\/span><\/p>\n

For SEO<\/span>1<\/sup><\/a><\/span>the standard set of tools was used:
\n<\/span><\/p>\n

1) original and useful content<\/strong>
\n2) crowd-marketing<\/strong>
\n3) the absence of broken links<\/strong>
\n4) page loading speed<\/strong>
\n5) social media profiles<\/strong>
\n<\/span><\/p>\n

And other technical stuff.
\n<\/span><\/p>\n

Site creation began with the selection of a domain keyword. The key word in the domain is always good and will help us a little in a promotion.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Then I go to fiverr.com\u00a0<\/span>2<\/sup><\/a><\/span> and order an article with the following requirements:<\/span><\/p>\n

1. Articles should be unique on 100% (check on text.ru<\/a><\/span>)<\/span><\/p>\n

2. Use only the correct written words. For example: “Bitcoin”, not “bit coin”<\/span><\/p>\n

3. The text must be formatted<\/span><\/p>\n

4. The text must be written without any errors<\/span><\/p>\n

5. The text should be for people<\/span><\/p>\n

6. Use format text (h2, h3, lists, etc)<\/span><\/p>\n

7. The text should be written, not rewritten. <\/span><\/p>\n

The next step was to create a social media company page and add links and asked customers to leave some feedback for a small discount.
\n<\/span><\/p>\n

\"\"<\/span><\/p>\n

Also, for promotion and additional traffic, I used links from local subject forums that were left by reputable users so that it does not look like spam.
\n<\/span><\/p>\n

Links bought very slowly and very carefully.
\n<\/span><\/p>\n

\"\"<\/span><\/p>\n

Referrals (people who clicked from other sites on the links) spent 1.5 minutes on the site, which is a very good result and tells us that the links from the forums were perfectly and thematically chosen correctly.
\n<\/span><\/p>\n

Further growth of the site looked like this:
\n<\/span><\/p>\n

\"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This case tells about the promotion of a small local tool sales shop. The site was small and the owner wanted to make at least … <\/p>\n","protected":false},"author":1,"featured_media":31,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/shilkov.me\/blog\/wp-content\/uploads\/2019\/01\/null-3.png","jetpack_shortlink":"https:\/\/wp.me\/paB6Aq-x","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/posts\/33"}],"collection":[{"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":4,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions\/105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/media\/31"}],"wp:attachment":[{"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shilkov.me\/blog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}