{"id":64,"date":"2019-01-08T19:07:36","date_gmt":"2019-01-08T19:07:36","guid":{"rendered":"https:\/\/shilkov.me\/blog\/?p=64"},"modified":"2019-01-08T19:37:45","modified_gmt":"2019-01-08T19:37:45","slug":"social-media-case-for-immigration-services","status":"publish","type":"post","link":"https:\/\/shilkov.me\/blog\/2019\/01\/08\/social-media-case-for-immigration-services\/","title":{"rendered":"Social media case for immigration services"},"content":{"rendered":"

Once I was approached by a client who provided immigration services in the United States. He said that the cost of one lead is quite expensive and he would like to reduce the cost of the client more than twice.<\/p>\n

\"Google
Keywords Planner<\/a><\/figcaption><\/figure>\n

After a lengthy consultation, it was decided to use the Russian social network vk.com to find the right target audience.<\/p>\n

VK<\/a> is a Russian online social media and social networking service. As of August 2018, VK had at least 500 million accounts. VK is ranked 18 (as of October 2018) in Alexa’s global Top 500 sites. It is the most popular website in Russia.<\/p>\n

The target audience is people who already live in the USA or plan to migrate and need the services of an American immigration lawyer.<\/p><\/blockquote>\n

In order to find the target audience, we use an online tool to collect users in the comments and groups where people ask various questions:<\/p>\n