{"id":87,"date":"2019-01-08T20:12:27","date_gmt":"2019-01-08T20:12:27","guid":{"rendered":"https:\/\/shilkov.me\/blog\/?p=87"},"modified":"2019-01-08T20:12:45","modified_gmt":"2019-01-08T20:12:45","slug":"my-truth-case","status":"publish","type":"post","link":"https:\/\/shilkov.me\/blog\/2019\/01\/08\/my-truth-case\/","title":{"rendered":"Budget $200. From 0 to 7 million visitors from social media."},"content":{"rendered":"

Spent five days thinking through a promotion strategy. Further, it was decided that the assured way is get traffic from social networks. In this case, I took the Russian social media \u201cVkontakte<\/a>\u201d as a basis is a analogue of Facebook.com. Search engine optimization (SEO), paid advertising and other sources of traffic are quite expensive and impractical.<\/p>\n

I have chosen a viral hypothesis – people will register and post a link on their page on the social network.<\/b><\/p><\/blockquote>\n

Summary<\/b><\/p>\n

I chose several random users who have many friends in the social network \u201cVkontakte\u201d and offered them one hundred dollars for posting the requested link \u201cmy-truth.ru\u201d. \u201cMy-truth.ru<\/a>\u201d is a website were people create a profile and ask anonymous questions to the user.<\/p>\n

\"My-truth.ru
My-truth.ru<\/a> from Web Archive<\/a><\/figcaption><\/figure>\n

 <\/p>\n

\"Link
Link to my-truth.ru in VK.com<\/figcaption><\/figure>\n

Users register and post requested link(s) in their profile. If you go to search option in the website \u201cVkontakte\u201d you will find all the user(s) that posted the link requested.<\/p>\n

For example, the link requested \u201cmy-truth.ru\u201d website address, we will find ten thousand posts in the \u201cVkontakte\u201d search engine.:<\/p>\n

\"VK
VK search<\/figcaption><\/figure>\n

Two months after launching the site, and a budget of $200, we can see the following:<\/p>\n

\"Google
Google Analytics<\/figcaption><\/figure>\n
    \n
  • Users 9,627<\/li>\n
  • New Users 9,602<\/li>\n
  • Sessions 44,721<\/li>\n
  • Number of Sessions per User 4.65<\/li>\n
  • Page views 248,201<\/li>\n
  • Pages \/ Session 5.55<\/li>\n
  • Avg. Session Duration 00:07:33<\/li>\n
  • Bounce Rate 41.81%<\/li>\n<\/ul>\n

    This case shows the first two months of a startup. In total, the site has been visited by several million people. But that’s another story.<\/p>\n

    \"Google
    Google Analytics<\/figcaption><\/figure>\n

    Budget:<\/b> $200<\/p>\n

    Sessions:<\/b> 7,743,762<\/p>\n

    For 2 years.<\/p>\n","protected":false},"excerpt":{"rendered":"

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