Experience

Digital Marketing specialist

CLC Agency (Pittsburgh, Pennsylvania)

  • Universal digital marketing specialist. I am responsible for:

    — SEO (analyze keywords, funnel, techincal, tracking efficiency in google analytics etc)

    — Publication of content and formatting and optimization of texts on the clients ' website

    — Email marketing in Mailchimp. Coded templates (PSD -> Responsive HTML). Conducted A/B tests and tracked conversion changes after design changes. 

    — Setting events in Google Tag Manager;

    — Setting up and optimization of advertising campaigns in Google Adwords, Facebook ads
    — Track the effectiveness of various channels (Search engine traffic, video advertising, PPC advertising, email marketing and more);

    — Setting up and tracking call tracking (CallRail);

    — Create reports and graphs to report to customers in Google Spreadsheets and Google Datastudio.

Senior Digital Marketing

PR Plus (Chelyabinsk, Russia)

  • Developing Online Marketing Strategy and was responsible for the Online Marketing Strategies.

I am responsible for:

  • — Fully responsible for SEO (ideas for content, analyze keywords, funnel, technical, tracking efficiency in google analytics etc)
  • — Setup and Setting events in Google Tag Manager for tracking Goals;
  • — Optimization of advertising campaigns in Google Adwords (Google Ads)
  • — Track the effectiveness of various channels (Search engine traffic, video advertising, PPC advertising, email marketing and more);
  • — Implementation of technical things on client sites (80% of it was WordPress) to optimize the speed of the site (gzip cache, optimize images, optimization HTML + CSS, etc, minify, etc). Also installation and configuration of various plugins (SEO, online store, email marketing, widgets, etc);
  • — Setting up and tracking call tracking (CallRail);
  • — Create reports and graphs to report to customers in Google Spreadsheet and Google DataStudio.

CEO

My Truth (Chelyabinsk, Russia)

  • Together with a friend launched a social network. Service questions and answers like FormSpring. The total budget for advertising was $ 200. The site got a viral effect and a few months later the site was visited by 10 000 per day from social networks. You can read more here.


    It is also worth noting that he participated in the development of the idea to the working version and further optimization.

    • — Discussion and development of website design and email design;
    • — Purchase AdWords advertising for popular users (who are popular, but did not go more than 2 weeks).. Retargeting was used for tracking;
    • — Set up a trigger email campaign for people who have registered and have not visited the site for a long time;
    • — Set up a trigger email campaign to people who have unanswered questions and they have not visited the site.;
    • — Constant communication with the developer and constant elimination and optimization of the engine (programming language Ruby on Rails) database (MySQL);

Digital Marketing

PR Plus (Chelyabinsk, Russia)

    I was responsible for SEO, Email-marketing and PPC advertising.

    In SEO I used Semrush and Screaming Frog to find errors.


    Email marketing. Coded templates (PSD -> Responsive HTML). Conducted A/B tests and tracked conversion changes after design changes. Developed and set up trigger campaign:

    - Sent an email to customers who have registered, but did not make a purchase.

    - Sent an email to customers who put in the cart, but did not pay for the order

    - And other.


    PPC advertising. Set up and analyze (in Google Analytics) the effectiveness of advertising campaigns. Optimized advertising campaigns (disabled inefficient keywords, disabled inefficient cities (districts), tested various versions of ad texts, and more.

Senior Web-UI Designer

PR Plus (Chelyabinsk, Russia)

  • In addition to developing web site design and mobile versions of sites, he was also involved in project management. I communicated with clients, understood their wishes and translated them into design language for designers of company. Often it was necessary to explain to the client some technical things in the design of websites.

    For certain projects, we started testing the hypothesis “how design affects conversion” and carried out A/B tests (changed the product page design, changed the button color, changed the photos), and tracked the change in conversion. Worked on projects of small and medium-sized businesses.

Web-designer

Freelancer (Chelyabinsk, Russia)

  • Worked on projects of small and medium-sized businesses. In their work used Adobe Photoshop.

    In 70% of cases, I was engaged in designing and drawing web-design. Development of the site structure for the correct perception and usability. Also for the sites have been developed various icons, banners and headers for the site.

    Part of the work can be viewed at the link